International Women’s Day


Dynniq celebrates International Women’s Day

To celebrate International Women’s Day, Dynniq wants to challenge the stereotypes that limit women and girls in our industry. We caught up with some inspirational female employees across the business to hear what they had to say.

What three skills does it take to be a strong leader?

Human involvement: People may not always be at their best, they make mistakes. But you support your team / colleagues if you value them, regardless of their behavior.

Integrity / set the right example: People first follow the person and then the plan. So instead of talking about, for example, the importance of trust and respect, set an example of how it looks by doing it. A strong leader knows his/her personal values, express them and act accordingly.

Perseverance: You can achieve almost anything, as long as you really want to. Make your own choices, and don’t let setbacks prevent you from implementing that choice.

Do you have a female role model who has inspired you over your career?

My role model is my grandmother. She was well ahead of her time. She worked hard and did not let anyone fool her. She made her own choices, even though this did not fit into the picture of society. Grandma is a strong woman, never gives up and remains positive even though she has had so many setbacks in her life. Even now: this year she turns 90 and last year she has suffered from several fractures. But she didn’t give up and learned to walk again and again.

What was your dream job when you were growing up?

My dream job at a young age was hairdresser. Later on it changed to journalist.

What will be the biggest challenge for the generation of women behind you?

The biggest challenge for the future generations, women and men is clearly the adaptation to climate change. I really hope, there will be more women in a decision-making level in the future. The lack of equality between men and women in basic matters is still a huge problem in too many countries in the world. That is unbelievable truth in 2020. Supporting the possibility for women personal autonomy in developing countries is one key to reducing the overpopulation, which is one of the biggest reasons for the situation today.

Why did you choose to become a sales engineer?

After I graduated at Faculty of traffic science, I started 12 years ago my career as Sales Engineer in company Dynniq (ex Peek traffic). It was a nice beginning for young person in such an international corporation, with many opportunities to learn and to improve yourself. Working in a small team of around 10 people for me makes every project a new challenge. I personally like to have a dynamic job, to work together in a team, but also to be an individual and give my own ideas and remarks, which can be different from my colleagues. I found myself in a communication between customers and our team of engineers. This is the best way to close the circle from preparation the procurement, to the purchasing of all traffic equipment needed to complete the project. To be a sales engineer was just a logical choice for me and although now I have a lot of experience from past years, I am still learning from project to project and keeping up with new trends and technologies.

Why is it important that more women take up engineering in the near future?

In the business world, women are not represented sufficiently, especially as engineers. It is important to encourage women for that position that is usually otherwise more open to men. Thanks to our psychological profile in business and private life, some of the skills that women possess are patience, multitasking, listening ability, exceptional communication skills showed by greater flexibility and openness to different challenges. Every one of us has a different view on task, which is put in front of engineer.
It is important to achieve diversity, to encourage the thinking of women who, through their various skills and education, can make a great contribution to their team and company in general. I also think that women have one exceptional quality in themselves in a way of natural feeling/act as mother and wife caring for its family, which then also gives one different caring and family spirit in the companies with mostly male employees. Engineering indeed needs more women and I hope that sharing my opinion would help young girls and female students to choose this profession as right choice for their career.

What challenges face women looking to develop their careers in this sector?

There is no doubt that this is a male-orientated industry but I was really impressed that at the last management meeting there were far more women attending and that was encouraging to see. The key challenge is certainly being seen and accepted as an expert in a field that is very technical and perceived as male dominated. You have to be prepared to really go out and understand what happens so that you can become credible. We still have some way to go in terms of women in operational roles but we are working on it.

Which female inspires you the most?

I am inspired by a number of people. Susan Solomon, she was an atmospheric chemist who led a team of men to discover that the hole in the ozone layer was caused by CFC’s, that was completely ground-breaking. Michelle Obama for her intelligence and poise.

My son recently graduated from army college and I was so inspired by all the girls that graduated and the fact they had their first female graduate RSM leading the parade. I’ve also been lucky enough to have worked with a number of remarkable women who have inspired me in different ways – with their ambition, with their ability to empathise and care and with their capacity to develop others.

Name one assumption of women in the workplace you’d like to change and why?

I think that the one assumption I would like to change is the assumption that woman will put their job/career on the back-burner if they get to have a family. I love my family but I also love to work and I am still as driven as I was before. I really think that my job improves my ability to be a good mother. Woman can combine and separate our personal lives with our work life.

What advice would you give to a young female considering a career in the traffic industry?

Please join us! We work in a pleasant industry with down to earth people. The ratio between men and woman is still a bit off, so we can use the reinforcement. For woman it is an upcoming field, but I really think this industry benefits from the things we bring to the table.  If you are open, hardworking and driven woman, there are many opportunities to learn and improve yourself.

What made you want to work in the traffic sector?

When I started work from university I was lucky enough to have three opportunities to choose from for the start of my career. The defence industry, business systems and the traffic sector. The traffic sector within Ferranti appealed the most in that even as a graduate I could see that I could quickly become part of a team that delivered tangible benefits to users of the road network. It must have been the right decision because I still enjoy working in an environment that delivers products and systems that everyone can relate to in their day to day lives.

What will be the biggest challenge for the generation of women behind you?

Putting a career and family life as a whole on an equal footing for both women and men. Despite women being given far greater equality with men in the workplace it is more often made as a choice of ‘work or family’. We are still some way from being equal partners.